"Pharmaceuticals sales increased by 21% in local currencies or 6.0 billion Swiss francs, strongly outperforming the global market thanks to the key oncology products and also Tamiflu, Bonviva/Boniva and Lucentis. Pharmaceuticals sales now account for 79% of Group sales."
-Roche Annual Report 2006: Finance – 2006 in brief (http://www.roche.com/fb06e.pdf)
Just like the sponsored and hyped event carried out by media on 26th Nov 2008 in Mumbai. Let the media, hype this too.
The following people profit from the hype,
- TV Channels
- Newspapers
- Magazines
- Pharma Cos
- Doctors
- Hospitals
- Government Agencies
- Co-operatives
- NGOs
- Some intelligent individuals :-)
Just like pharma cos profited from the sale of 'hepatitis vaccine' and NGOs unnecessarily injecting it to masses as a measure to prevent epidemic, Let Tamiflu Take over now
India is a big chawl! and we need Media to hype the 'Nalavar chi Bhandana' (Quarrels for using Water Taps) and 'Samel kakanchi sardi' (Samel Uncle's flu)
After a week, media will apologize and we will forgive. Anyways we always have a Short term MediaMemory Loss
See you after a short break!
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